For our Spring 2015 GreenTrails Promotion we partnered with Cycle-CNY, a not-for-profit with a mission is to create, enhance and preserve great trail experiences for mountain bikers in the Finger Lakes and Southern Tier of New York. Through May and June, Ithaca Beer Co. and our partner wholesalers donated a portion of the proceeds of Green Trail IPA sales to Cycle-CNY to help in their efforts to build and restore trails in the Shindagin Hollow State Forest in Brooktondale. Additionally, several bars donated $1 for every pint sold to the organization on special Green Trail Pub Nights. The Text to Win promotion kicked off on April 30 at Uncle Joe’s In Ithaca, Kilpatrick’s, Ithaca Ale House and Pub Trail night in our very own Taproom.
In conjunction with Cayuga Ski & Cyclery, 10 top-of-the-line bikes were given away in the Text to Win promotion.
Thousands entered, and 10 lucky winners walked away with brand new 27.5 Giant Stance mountain bikes!
Congratulations to our winners:
Chuck Wadsworth of Brighton
Ken Sheldon of Henrietta
Edward Reed of Bloomfield, NY
Dominick Beniamino of Geneva, NY
Wayne Nitzke of Baldwinsville, NY
Michael Duell of Pompey, NY
Joshua Lambert of Cicero, NY
Heidi Fox of Horseheads, NY
Blake Reid of Trumansburg, NY
Jacob Hunter of Montoursville, PA
About the Ithaca Beer Co. GreenTrails Initiative:
Ithaca GreenTrails is an IBC initiative that supports the development and maintenance of biking and hiking trails here in the Ithaca area. Proceeds from GreenTrails events, promotions and sponsorships are shared with local not-for-profit organizations to help improve area outdoor recreational trails for all of us to enjoy.