Ithaca Beer Co.

Apricot Wheat Mentioned in NY Times!

Chronicle of a Changing City By ELISSA GOOTMAN Published: March 25, 2011 DUANE READE ranks pretty high on the list of character-killing (if useful) additions to a neighborhood. But the Duane Reade that opened this month on Broadway at 72nd Street has an unusual distinction: It is the second in the city with a beer counter, called Brew York City. It s not quite a bar, because the not-quite-a-bartender who stands behind it can t pour glasses of beer for customers to sip while filling prescriptions or perusing the shampoo selection. Instead, he sells growlers, refillable glass bottles, for $3.99. And for $7.99, he fills them with one of nine varieties of beer on tap, like Sixpoint Sweet Action or Ithaca Apricot Wheat. Last year, a Duane Reade in Williamsburg, Brooklyn, became the city s first with a beer counter. It was such a hit, said Richard Ruiz, the Broadway store s manager, that it is being repeated. Everyone slows down when they pass this section, said Julio Vega, who was manning the counter one recent afternoon. Across the aisle: bags full of potato chips and pretzels.

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